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Entreproneur · We build the brand. You own it.
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Brand building, done with you

We build the brand. You own it.

Product sourcing. Supplier negotiation. Packaging, trademark, storefront, listings. We do the work alongside you and hand over something that is genuinely yours, registered in your name and sold under your label.

E
Your Brand
Product sourced
Identity built
Packaging made
Registered to you
Four layers. One brand.
Product sourcingSupplier negotiationBrand identity PackagingTrademark registrationShopify store Marketplace setupEU certificationFulfilment SEOEmail flowsAffiliate reach
Before you read on

You have already
thought of the
reasons not to.

01
Everyone in this space promises the same thing.
They do. So rather than tell you what we can do, the next section shows a brand being built: the research, the supplier thread, the packaging, the listing. Judge the work, not the claim.
02
I would not know where to start with a supplier.
Nor did anyone we have built with. We make first contact and run the negotiation while you sit in. By the third supplier you are leading the conversation, which is the entire point.
03
What if I spend the money and nothing comes of it?
Then you still own a registered brand, a built store and a supplier relationship, and you will know exactly why it did not sell. We will not promise you a revenue figure. Anyone who does is guessing with your money.
04
I do not have the time for this.
That is the honest reason most people should not start. We do the building, but the decisions stay yours and decisions take hours. If you cannot give it those hours, say so on the call and we will tell you straight.
The build

Nobody shows
you this part.

Every page in this market shows the revenue at the end. Almost none of them show the work in the middle. Here is one brand, from an empty page to a product on a shelf.

01 · THE PRODUCT

We do not guess
which product.

Search volume, competition, landed cost, margin after every single fee. Options that do not survive that get killed early. Here is the real research for one brand, including the three we rejected and the reason each one failed.

Real research attached
ArtefactProduct research sheet
rejected options visible
02 · THE SUPPLIER

The most closed door
in e-commerce.

Minimum order quantities, samples, price per unit, and what happens when the first batch comes back wrong. This is the actual conversation, not a description of one. We make the call, you listen in and learn to make the next one.

Real negotiation attached
ArtefactSupplier thread
MOQ and pricing visible
03 · THE BRAND

Then we make it
legally yours.

Name, mark, positioning, packaging that survives being picked up in a shop. Then filed as a registered trademark in your name, so nobody can take it later. Most people leave this until someone else has already registered their name.

Before and after
ArtefactPackaging in hand
plus trademark filing
04 · THE STOREFRONT

Built to sell,
not to look busy.

A Shopify store inside a month. A marketplace account set up the way it should be. Listings written to rank rather than to fill the boxes. Twelve years of doing this is mostly knowing what to leave out.

Live store linked
ArtefactListing before and after
with the numbers that moved
05 · THE LAUNCH

Including the week
it did not work.

First ads, first visitors, first order. And the flat week in between, because that week happens to everyone and pretending otherwise helps nobody. You see what we changed and why.

Including the bad week
ArtefactAd dashboard, first weeks
the good and the flat
The honest division

What we do,
and what stays with you.

Most people selling this are vague about where their job ends. Here it is, plainly.

We handle

The building

  • 01Finding the product and proving it with data
  • 02Contacting suppliers and running the negotiation
  • 03Brand name, logo, positioning and packaging
  • 04Trademark registration in your name
  • 05Shopify store and marketplace account setup
  • 06Listings and search visibility
  • 07Shipping, fulfilment partners and EU certification
  • 08Advertising and affiliate reach
You handle

The decisions

  • 01The final call on product, name and direction
  • 02The capital to buy stock and fund advertising
  • 03Sitting in on supplier calls so you can run them later
  • 04Hours every week, not one evening a month
  • 05Staying with it through the weeks that go nowhere
  • 06Ownership. It is your company, not ours
0Years building brands
0+Brands built
0+Founders guided
0Month to a live store
Built with us

Four of them.
Go and look.

We have built more than a hundred. These four are live right now, so you can check the packaging, read the listings and buy from them yourself.

PhotoMo Max Pro
Founder

Mo Max Pro built
this method on his
own brands first.

Mo Max Pro has taken multiple e-commerce brands from nothing to more than €43 million in revenue across his own businesses. Everything on this page came out of those brands before it was ever offered to anyone else: tested with his own money, on his own products, and only handed over once it worked twice.

He still sits in on the calls that matter. Product decisions, supplier negotiations, and the moment a brand is ready to scale.

12Years in e-commerce
€43M+Revenue from his own businesses
100+Brands built for others
What came of it

Now the part
everyone else leads with.

You have seen the work. Here is what followed, in the words of the people it happened to.

VideoStudent testimonial
VideoStudent testimonial
ScreenshotResult from the community
ScreenshotResult from the community
ScreenshotResult from the community
ScreenshotResult from the community
Honest questions

The things you would
ask on the call anyway.

How much will I earn?
We do not know, and neither does anyone else who tells you they do. What we can tell you is what gets built and what it costs you in time and money. The rest depends on your product, your market and how hard you work it. Anyone putting a number on your first year before they have met you is selling you a feeling.
What does it cost?
It depends on how much of the build you want us to take on. The smallest version covers brand identity and listings while you handle the rest. The fullest version is the product, the supplier, the brand, the store, the marketplace and the advertising. We go through this properly on the call rather than putting a number on a page, because the right package depends on where you are starting from.
Do I need money on top of what I pay you?
Yes, and this is where most people are caught out. You are buying stock and funding advertising before anything comes back. Budget for a period where more goes out than comes in. If that is not possible right now, this is the wrong time and we will say so.
How long before anything happens?
The store is built inside a month. Product and supplier take as long as they take, because rushing that is how you end up with stock you cannot sell. Anyone quoting you a fixed date to a first sale is inventing it.
Do I own the brand, or do you?
You do, completely. The trademark is filed in your name, the company is yours, the supplier relationship is yours. If you walked away from us the next day you would take all of it with you. That is the whole point of building it this way.
What if it does not work?
Some products do not sell. We will have told you why we believed in it, and when it does not land we will tell you what the data says and what we would change. What you keep either way is a registered brand, a working store and the knowledge of how the whole thing is put together. Nobody honest offers a guarantee here, and we will not pretend otherwise.
What happens when I click the button?
You get a video where Mo explains how the build works. After that there are nine questions. Based on your answers we either put you straight into the calendar, have a short conversation first, or point you to our free community if the timing is wrong. Nobody calls you out of the blue.

Start with
the video.

Mo explains how the build works and what we look for. Then nine questions, and we tell you honestly whether this is for you or not.

See if you qualify
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Working draft. Grey panels are where the real artefacts go: product research, the supplier thread, packaging, listings, results. The four brand cards need the real names and links.